Does Social Marketing Really Make Dollars and Cents?

Digital marketing is an investment. It takes time to mature before it can pay you back. May 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. This is a question that has plagued us for years and we have spoken to many “experts,” but they seemed …

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3 Hard Moves Entrepreneurs Must Make

When it comes to business, patching your problems just won’t cut it. Find out how to handle three hard moves entrepreneurs frequently push off. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s a lot of pressure for small-business owners to be masters of …

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When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach. May 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I’m doing business coaching, I’m often asked questions about what marketing approach is best for a particular situation. When do …

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3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Technology has forever changed the way we learn about new brands and interact with our favorites. With smartphones always at our fingertips, we are constantly …

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Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not. May 10, 2018 4 min read This story appears in the May 2018 issue of Entrepreneur. Subscribe » Generating buzz on your business is almost always a good thing — but when it comes at a high cost, what’s the …

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6 Hacks to Improve Your Facebook Ad Conversions

The trick, with Facebook ads, is to make sure that you’re targeting the right kind of audience with the right kind of offers. May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himself …

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Why You Should Take Your YouTube Broadcasts Live

There are good reasons for broadcasting live on YouTube as opposed to simply posting a pre-recorded video. Read on to find out more. May 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube …

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