6 Startup Mistakes and How to Avoid Them

When you start a business, especially your first business, there’s an inevitable learning curve. You’ll make mistakes and some of them might cost you money. Here are six common mistakes new small business owners make and tips for avoiding them. Source: New feed

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Why You Shouldn't Be Afraid of Email Marketing

May 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you are first-time user of email marketing, you may be unsure of the format’s benefits. Retaining your list of subscribers and seeing a return on your campaign may seem like an ever-important priority in the …

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7 Ice-Cream Franchises Perfect for Summer

Make the most of summer trends with an ice-cream franchise. May 15, 2018 5 min read Much of the U.S. skipped spring this year. For many states, the weather went from snow to 90 degrees and sunny in about a week. A week ago, a warm fire sounded nice; now you …

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Forget Everything You've Heard — Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand. May 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Sixty percent of Subaru owners have dogs. So in 2008, when the company decided to sponsor Animal Planet’s Puppy …

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