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8 Key Questions to Ask Before Hiring a PPC Company

Make the right decision when it comes to the person managing your PPC campaign. May 14, 2018 11 min read Opinions expressed by Entrepreneur contributors are their own. Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website …

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3 Branding Secrets for Ecommerce Success on Amazon

Going the extra mile is essential when building your ecommerce brand. May 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When was the last time you purchased something from Amazon? If you are anything like me and most Americans, it probably wasn’t very long ago. …

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Does Social Marketing Really Make Dollars and Cents?

Digital marketing is an investment. It takes time to mature before it can pay you back. May 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. This is a question that has plagued us for years and we have spoken to many “experts,” but they seemed …

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3 Hard Moves Entrepreneurs Must Make

When it comes to business, patching your problems just won’t cut it. Find out how to handle three hard moves entrepreneurs frequently push off. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s a lot of pressure for small-business owners to be masters of …

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When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach. May 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I’m doing business coaching, I’m often asked questions about what marketing approach is best for a particular situation. When do …

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3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Technology has forever changed the way we learn about new brands and interact with our favorites. With smartphones always at our fingertips, we are constantly …

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Is Hiring a PR Firm Worth It?

If your startup has little cash to spare, maybe not. May 10, 2018 4 min read This story appears in the May 2018 issue of Entrepreneur. Subscribe » Generating buzz on your business is almost always a good thing — but when it comes at a high cost, what’s the …

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