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Marketing

Ready or Not, It's Time to Embrace AI

Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many small-business owners still believe their web sites’ live chat will be enough to serve potential buyers. They’re missing the mark. AI has changed online commerce by enabling …

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3 Things You Can Do to Get Your Customers Gabbing

You might run an online company, but don’t assume that means you can skirt your customer service duties. Offline word-of-mouth can be more powerful — and profitable — than all the Google ads in the world. Just ask Expedia. Related: 5 Ways to Maximize Word-of-Mouth Marketing Sure, it’s an online giant …

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Automate the Grunt Work with a Google AdWords Script

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound One of the first giant leaps you’ll ever take in your business comes when you delegate or even outsource …

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These 3 Marketing Mistakes Are Crushing Your Business

Running a business is hard, and there are plenty of beginner business pitfalls to avoid. What business marketing advice should you be listening to? In this video, Entrepreneur Network partner Eric Siu breaks down three mistakes you might be making that are hurting your business. He starts by advising entrepreneurs …

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How to Differentiate Your Brand With Customers Who Crave Experiences

For 11 years, Vamsi Bonthala has been leading Arbor Lodging Partners as CEO. Arbor Lodging is a Chicago-based national owner and operator of hotels that unites the best practices of hotel operators and institutional investors to effectively underwrite and execute investments in the lodging space. The hotel industry is currently transitioning …

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