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5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they’re so darned pricey? May 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Like it or not, your business is losing customers. Recent research from McKinsey & Company revealed that only 13 percent of customers surveyed said they …

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How to Use YouTuber Content as a Promotional Tool

Attracting a bigger and bigger audience on YouTube with your own videos is time-consuming. Why not have social influencers help you out? May 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for …

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Why You Shouldn't Be Afraid of Email Marketing

May 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you are first-time user of email marketing, you may be unsure of the format’s benefits. Retaining your list of subscribers and seeing a return on your campaign may seem like an ever-important priority in the …

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Forget Everything You've Heard — Fear Doesn't Sell

If consumers associate your product with fear, they may not have a strong connection to your brand. May 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Sixty percent of Subaru owners have dogs. So in 2008, when the company decided to sponsor Animal Planet’s Puppy …

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