4 Strategies to Use When Marketing to Millennials

Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation. July 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. If your goal is to market to …

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3 Tips for Thriving Among Industry Giants

Stand out with your startup in a world of giants. July 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Startups have never had it easy. Big businesses hate disruption, and when a new company starts doing things differently, established players do everything they can to …

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Research Says This Type of Video Closes More B2B Sales

Here’s how getting creative with your approach to case studies can cut out the high-pressure sell. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business-to-business (B2B) buyers have begun to resemble consumers when it comes to watching videos. There are still two important …

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